The agents earning the most money aren't the ones doing the most work. They're the ones with the best proof.

Proven client stories. Professional Story Book. Presented at every listing appointment. That's how you beat out agents who look identical to you on paper.

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Every seller is holding a secret audition

They're interviewing 3-4 agents. Everyone has a CMA. Everyone promises great marketing. Everyone looks the same.

The agent who wins isn't the one with the best pitch—it's the one with proof.

Real client stories separate you from every other agent in the room. While they're talking about what they will do, you're showing what you've already done for people just like them.

Agent
Without Proof Generic

"Trust me, I'm experienced. I sold so many homes last year. Here's my CMA..."

Agent
With Proof Compelling

"Here's exactly what happened when I sold David's home last month. He was in your exact situation. Let me show you his story..."

3x your listings!

Agents with social proof win listing appointments at 3x the rate of those without. Your Story Book becomes your unfair advantage.

Perfect for new agents and veterans alike

You don't need hundreds of sales to win. You just need three compelling stories that prove you deliver. Even first-year agents with just a few deals can create a Story Book that dominates the competition.

3 clients

All you need to build unbeatable proof

20 minutes

Your total time investment

Forever

Use it at every listing appointment

How it works

Three simple steps to differentiate yourself from every other agent

1

You introduce your clients

Just give us their contact info. We reach out and schedule everything—no work on your end.

Email Template

Hey David,

Sarah Johnson asked us to reach out. She's showcasing client experiences and would love to feature your story. Would you be up for a quick 20-min interview?

→ Schedule Your Interview
2

We interview them

We run professional, guided conversations that pull out the gold. Your clients approve everything before we publish.

Interview Excerpt
US: What was most important to you when choosing an agent?
THEM: Honestly? Someone who actually listened. Sarah didn't just pitch me—she asked about our timeline, our concerns...
Client approved • 23:12 recording
3

Get your Story Book

Your professional Story Book goes live, plus all the marketing assets you need to leverage it at every listing appointment.

What You Get
Your Story Book
Professional, mobile-optimized, ready to share
6 Social Posts
3 Email Scripts
Usage Playbook
7-Day Revisions

Most real estate marketing is the same recycled pitch. Professional headshots, staged homes, promises about "going above and beyond."

But here's what actually wins listings: proof that you've done it before for people just like them.

I have a bit of a superpower (much to my wife's annoyance when we're shopping): I love talking to everyone. I ask questions. I listen. I get people to open up about what really mattered to them.

That's exactly what I do for you. I interview your best customers and turn those conversations into stories that sell you as the agent to bet on.

Real stories from real clients beat every sales pitch. Every time.

I built Listing Stories because I saw too many great agents losing deals to agents with better proof—not better service.

Your clients have incredible stories. Let's tell them.

Lee Tengum

Lee Tengum

Founder, Listing Stories

Let's Get Your Stories Started

Book a 15-minute call to discuss your past clients and how we can turn their experiences into your competitive advantage.

Frequently Asked Questions

Will my clients actually do the interviews?

We handle all the friction: one-click scheduler, guided conversation (we ask the questions), kept short (20-25 min). In 180+ interviews, we've only had 2 clients decline.

How much time will this take me?

About 20 minutes total. Email 3 past clients with our templates (15 min) + confirm your info (5 min). We handle everything else: scheduling, interviews, writing, building, delivery.

Can I use this if I'm a newer agent?

Actually, newer is often better. Your story is powerful: 'I just started, but here's what my clients say about me.' That wins because it's unexpected.